When looking at logos, I really liked the simple ones, with minimum to no illustrations in them, or the very blocky/bold ones. It being a cake shop, I did also try to incorporate some elements which are often associated with the business, such as the cupcake shape, slices of cake, ‘fluffy’ fonts, and finally settled for two simple triangles and a dot, embedded in bold typography. The idea behind the shapes is that they doubled as the letter ‘A’ and my tutor even suggested something which sounded like a potential slogan to the shop ‘why have one slice when you can have two’.
Designing the logo was a very long process for me as i had never done it before. There are so many options out there that was got a bit lost during it and lost motivation. Eventually, when playing around with stamps, I found a style which was most successful, I then took it to photoshop and did some more designing with it until I was happy. I think the simplicity of my logo emphasises what the shop is about, yet the boldness brings a bit of dynamic to it which is really interesting.
Here are some initial designs are tried out on photoshop:
Here is a final experimental, sheet which led me to my final design (which is the one on the bottom right).
No comments:
Post a Comment