The ‘Eat Cake’ project didn’t come at the best of times. Amongst University interviews and being ill, I didn’t have the best start. ‘Research week’, which is the first week of each project, was done during week two of the project leaving me way behind. As well as this, this was my first attempt at corporate branding, so the whole thing was very experimental. However, despite the circumstances, I tried my best and had a neat, well balanced and unified outcome.
Due to the nature of the Cake Shop (it being organic), I decided to look at some examples on Pinterest which mostly reflected my vision of what the branding of it should be like. Here are some of my favourites:
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