FMP tattooing in fashion

A lot of my secondary research has come from the book '100 years of tattoos' by David McComb. The book cover a lot of the tattoo history which was also covered at the Exhibition in Falmouth, but what it also featured, was some information on tattooing influences today, and gave some examples of fashion and life style brands who often feature tattoo models in the promotion of their products, as a mean to appeal to a younger audience.

Some examples are: Jean Paul Gaultier, Diesel, Toni&Guy, etc.